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The MSc. Digital Marketing programme at GCTU is designed for individuals passionate about using the internet and digital platforms to improve business. The programme goes beyond the latest digital marketing trends and techniques, aligning its curriculum with the broader requirements of Ghana’s economy.
It encompasses vital areas such as research, economics, and the integration of sustainability issues. Among others, students will learn about digital marketing strategies and trends, campaign management, the critical role of search engine optimization (SEO) and content creation, business modeling for the digital age, and the application of simulations in marketing endeavors.
A special emphasis is also placed on sustainable marketing practices in the digital age, enriched by the inclusion of energy sustainability course, such as "Economics and Local Energy Access" designed by the TEA-LP. This particular course connects students to TEA-LP's extensive network, offering unparalleled opportunities to advance their careers in the sustainable energy domain. In essence, MSc in Digital Marketing at GCTU is more than a conventional marketing programme.
It is a comprehensive educational journey that prepares a generation of marketers who are innovative, proactive, and focused on creating effective digital strategies that also prioritize sustainability. It is ideal for individuals looking to leverage digital platforms for impactful marketing while contributing to sustainable development initiatives. -
MSc. Digital Marketing is a 12-month full-time programme structured over two semesters, carefully designed to include a blend of core and elective courses.
In the first semester, students must complete essential core courses, complemented by the selection of an elective course. Students are expected to amass a total of 27 credit hours, inclusive of a dissertation in the second semester. Details of the requirements for each semester are shown below.
SEMESTER 1 COURSE CODE
REQUIRED COURSES
CREDIT HOURS
MDMK 602 Digital Marketing Research 3 MDMK 604 Economics and local Energy Access 3 MDMK 606 Digital Marketing Tactics & Trends 3 MDMK 608 Digital Marketing Management 3 MDMK 610 Search Engine optimization & Content Creation 3 MDMK 624 Business Intelligence and Analytics 3 ELECTIVE COURSES (CHOOSE 1)
MDMK 611 Business Modelling and Innovative Science 3 MDMK 613 Marketing Practice and Simulation MDMK 628 Digital Services Marketing TOTAL CREDITS
21 SEMESTER TWO MDMK 603 Digital Marketing Strategy and Planning 3 MDMK 605 Digital Brands/Dynamic Product Management 3 MDMK 607 Corporate Digital Responsibility 3 MDMK 609 Leadership and Managing Innovative Teams 3 MDMK 617 Design Thinking and Customer Experience 3 MDMK 615 Research Methods 3 MDMK 624 Digital social media and Internet Marketing 3 MDMK 625 Dissertation 6 TOTAL
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• A good first degree with at least a second-class lower division in any field from a recognized university is required for admission.
In addition, a minimum of 1 year of post-qualification working experience may be required.
• Students are to pass all the prescribed courses and should obtain an average of B or better in the first year before progression to the next level.
• To graduate, a student must pass all faculty and departmental required courses over the period. Students must, in all cases, present a project work before graduation. Students must obtain a total of 39 credits as described under the course Structure of the Study’s Programme before graduation.
• Students must pass all the prescribed courses.
• Students admitted to the MSc. programme should obtain an average of B or better in the first year to progress to the second year.
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Holistic Approach to Digital Marketing:
Unlike traditional programmes that focus solely on the mechanics of digital marketing, this MSc programme at GCTU adopts a comprehensive approach. It integrates the fundamental principles of digital marketing with the broader economic, technological, and sustainability challenges facing today’s global market. This ensures that graduates are not just skilled marketers but also insightful professionals who understand the impact of their work on the broader socio-economic landscape.
Focus on Sustainability:
The inclusion of courses on energy sustainability, such as accessing local energy solutions, sets this programme apart. This focus prepares students to lead in the transition towards more sustainable business practices, making them valuable assets to any organization committed to environmental stewardship.
Practical and Theoretical Balance:
The curriculum is designed to provide a balanced mix of theoretical knowledge and practical skills. Students learn the latest digital marketing strategies and trends while also engaging in hands-on projects that simulate real-world marketing challenges. This blend ensures that graduates are ready to hit the ground running in any digital marketing role.
Innovation and Creativity:
The programme places a special emphasis on fostering innovation and creativity among its students. It encourages them to think outside the box and develop unique digital marketing strategies that stand out in the crowded digital space.
Adaptability to the Digital Age:
As digital technologies evolve, so does the programme. It stays abreast of the latest digital marketing tactics and trends, ensuring that students are well-prepared to adapt to and thrive in the rapidly changing digital landscape. -
Graduates of the MSc Digital Marketing programme at GCTU are well-equipped for a variety of career paths, including but not limited to:
Digital Marketing Specialist/Manager:
Plan, execute, and manage comprehensive digital marketing campaigns across various online platforms to drive brand awareness, engagement, and conversions.
SEO and Content Marketing Strategist:
Develop and implement strategies to improve a brand’s online presence and organic search rankings through optimized content creation.
Social Media Manager:
Curate and manage a brand’s presence on social media platforms, engaging with audiences and leveraging social media for marketing and branding purposes.
E-commerce Manager:
Oversee online sales strategies, website management, and the digital customer journey to optimize online retail operations.
Digital Brand Manager:
Craft and maintain the brand’s digital identity and reputation across all digital channels.
Entrepreneur in Digital Marketing and Sustainability:
Leverage digital marketing skills to launch startups or businesses with a focus on sustainability and innovation in the digital sphere.
Sustainability Consultant in Marketing:
Advise companies on integrating sustainable practices into their marketing strategies, aligning business goals with environmental and societal considerations. -
Fees: GH₵ 9,500
Note:- 60% of fees shall be paid within 2 weeks from the beginning of the first Semester.
- The remaining 40% shall be paid within 2 weeks from the reopening date of the 2nd Semester.
- Notwithstanding (1) & (2), students can pay 100% of fees in the 1st semester.
Financial Aid:
Admission is strictly based on merit, completely detached from the students' financial capacity to cover associated tuition fees. Once admitted, there exist various schemes to offer financial aid, contingent upon both need and academic prowess.
Each scholarship or aid package is re-evaluated annually, taking into account academic performance, financial necessity, resource availability, and current University guidelines. Our institution is dedicated to extending the maximum financial support possible, constrained only by its fiscal capabilities. However, it is pertinent to acknowledge that the University might not be equipped to fulfill every financial aid request. As such, candidates are strongly advised to procure as much personal funding as they can muster.
Your financial need and the specifics of your aid application have no bearing on your admission prospects. We provide an array of merit and need-Based financial assistance for students who align with eligibility criteria, including: TEA-LP Financial Assistance
