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The Master Online Communication is a collaborative programme between your university and Anhalt University of Applied Sciences in Germany and is supported in all non-academic and administrative issues by the state-recognized German non-profit organization DCG Halle gGmbH.
The digital transformation of our markets began this millennium and continues in projects like Germany’s „Industry 4.0“.
Online Communication is a quality German Master with a focus on developing graduates that can navigate companies through the chances and risks of online communication in the digital corporate world and helps to tap into innovative business models.
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Online communication constantly presents companies with new challenges.
Customers and stakeholders communicate in a networked manner and have high expectations of the communication of all modern organizations.
In this master program, the students will learn how to deal with online communication in practice and theory and thus supplement their bachelor's degree. The Master program qualifies for management positions in companies, for consulting activities, the coordination of service providers and independent commitment.
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The aim of the Online-Communication program is to qualify graduates to acquire advanced scientific methods and to apply them across disciplines, to identify problems and develop solutions through imparting and acquiring theoretical and practical knowledge and skills as well as methods of online communication.
In addition, during the project study programme the students can apply their acquired knowledge in practice. The two large projects, are build on each other and are carried out in close cooperation with practical partners or on the basis of practical cases.
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- International Accounting & Financial Analysis
- Entrepreneurial Management
- International Economic Theory and Policy
- International Business Law
- Corporate Social Responsibility
- Intercultural Communications
- Theories of Online-Communications
- Online-Management
- Theoretical Project Online-Communications
- Practice of Online-Communications
- Online-Marketing
- Practical Project Online-Communications
- Corporate Project Management I
- Corporate Project Management II
- Managerial Economics
- Research Methods
- Management of Innovation & Change
- Social Media and Marketing
- Master thesis and Oral examination
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In the Master’s Program for Online-Communications, the overall focus is the digitization of business processes, which leads to far-reaching changes and challenges across industries.
Digitization has a particularly great impact on marketing and communications. With the master online communication, the students should be prepared for the challenging tasks in Corporate Communications, arising due to new communication habits and processes. Graduates of the program are to bring the necessary know-how in the company and take over demanding tasks in the field of online communications.
Students learn the theoretical and methodological principles of online communications. They get a thorough overview of current theories, methods and models and learn how the different approaches can be used for solving real-life problems. Based on the theoretical and methodological fundamentals, students learn practical applications, such as in internal and external communications, recent developments in communication technology, efficiency and usage of online communication. They get to know thus the practical use of online communication within companies and organizations. They are prepared for professional work in businesses and organizations with a comprehensive knowledge of applied online communications in business environments.
With this qualification students will have gained knowledge in the subject and have the necessary communication skills in order to:
• Apply their knowledge of processes in online-communications and be able to integrate their ideas and problem solving skills
• Compile, assess and interpret relevant information
• Make sound decisions when discoveries are made which concern social, commercial, scientific and ethical issues
• Sustain the momentum of independent learning processes
• Formulate and argue professional opinions/criteria
• Be able to interact on a professional level with professionals and non-professionals
• Work on an interdisciplinary level and have the capability to take responsibility in a team.
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• A good first degree with at least a second-class lower division in any field from a recognized university is required for admission. In addition, a minimum of 1 year of post-qualification working experience may be an advantage.
