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The MSc. Digital Marketing programme at GCTU is designed for individuals passionate about using the internet and digital platforms to improve business. The programme goes beyond the latest digital marketing trends and techniques, aligning its curriculum with the broader requirements of Ghana’s economy.
It encompasses vital areas such as research, economics, and the integration of sustainability issues. Among others, students will learn about digital marketing strategies and trends, campaign management, the critical role of search engine optimization (SEO) and content creation, business modeling for the digital age, and the application of simulations in marketing endeavors.
A special emphasis is also placed on sustainable marketing practices in the digital age, enriched by the inclusion of energy sustainability course, such as "Economics and Local Energy Access" designed by the TEA-LP. This particular course connects students to TEA-LP's extensive network, offering unparalleled opportunities to advance their careers in the sustainable energy domain. In essence, MSc in Digital Marketing at GCTU is more than a conventional marketing programme.
It is a comprehensive educational journey that prepares a generation of marketers who are innovative, proactive, and focused on creating effective digital strategies that also prioritize sustainability. It is ideal for individuals looking to leverage digital platforms for impactful marketing while contributing to sustainable development initiatives. -
MSc. Digital Marketing is a 12-month full-time programme structured over two semesters, carefully designed to include a blend of core and elective courses.
In the first semester, students must complete essential core courses, complemented by the selection of an elective course. Students are expected to amass a total of 27 credit hours, inclusive of a dissertation in the second semester. Details of the requirements for each semester are shown below.
SEMESTER 1 COURSE CODE
REQUIRED COURSES
CREDIT HOURS
MDMK 602 Digital Marketing Research 3 MDMK 604 Economics and local Energy Access 3 MDMK 606 Digital Marketing Tactics & Trends 3 MDMK 608 Digital Marketing Management 3 MDMK 610 Search Engine optimization & Content Creation 3 MDMK 624 Business Intelligence and Analytics 3 ELECTIVE COURSES (CHOOSE 1)
MDMK 611 Business Modelling and Innovative Science 3 MDMK 613 Marketing Practice and Simulation MDMK 628 Digital Services Marketing TOTAL CREDITS
21 SEMESTER TWO MDMK 603 Digital Marketing Strategy and Planning 3 MDMK 605 Digital Brands/Dynamic Product Management 3 MDMK 607 Corporate Digital Responsibility 3 MDMK 609 Leadership and Managing Innovative Teams 3 MDMK 617 Design Thinking and Customer Experience 3 MDMK 615 Research Methods 3 MDMK 624 Digital social media and Internet Marketing 3 MDMK 625 Dissertation 6 TOTAL
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An applicant for the programme will normally be expected to possess:
• A first degree with a minimum of second-class lower division of at least 2.2 grade point average.
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The MSc. Digital Marketing programme at GCTU is designed for individuals passionate about using the internet and digital platforms to improve business. The programme goes beyond the latest digital marketing trends and techniques, aligning its curriculum with the broader requirements of Ghana’s economy.
It encompasses vital areas such as research, economics, and the integration of sustainability issues. Among others, students will learn about digital marketing strategies and trends, campaign management, the critical role of search engine optimization (SEO) and content creation, business modeling for the digital age, and the application of simulations in marketing endeavors.
A special emphasis is also placed on sustainable marketing practices in the digital age, enriched by the inclusion of energy sustainability course, such as "Economics and Local Energy Access" designed by the TEA-LP. This particular course connects students to TEA-LP's extensive network, offering unparalleled opportunities to advance their careers in the sustainable energy domain. In essence, MSc in Digital Marketing at GCTU is more than a conventional marketing programme.
It is a comprehensive educational journey that prepares a generation of marketers who are innovative, proactive, and focused on creating effective digital strategies that also prioritize sustainability. It is ideal for individuals looking to leverage digital platforms for impactful marketing while contributing to sustainable development initiatives.Aim
The purpose of the master’s program Logistics and Air Traffic Management is to provide a research-based and practice-oriented qualification of students with aim to prepare them for professional and management functions in the international logistics operations. The Course provides practical foundation to build a solid theoretical-methodological base. A systems approach to theory and thinking forms a major part of the framework the programmes. This drives the goal to develop students with the skills to handle complex, multi-layered and sophisticated tasks.
OBJECTIVE
The programme focuses on different fields of Logistics and Air Traffic Management, particularly those requiring understanding of a high degree of system-oriented, integrated, and complex issues. Besides the technical and business competences, the master program at Anhalt University of Applied Science also focuses on intercultural communication and the ability to coordinate and manage projects. -
MSc. Digital Marketing is a 12-month full-time programme structured over two semesters, carefully designed to include a blend of core and elective courses.
In the first semester, students must complete essential core courses, complemented by the selection of an elective course. Students are expected to amass a total of 27 credit hours, inclusive of a dissertation in the second semester. Details of the requirements for each semester are shown below.
SEMESTER COURSE CODE
SEMESTER
COURSE TITLE
CREDIT HOURS
BUEC 751 1 International Accounting and Financial Analysis 5 BUEC 753 1 Entrepreneurial Mgt/Seminar for Business development and planning 5 BUEC 779 1 International Economic Theory and Policy 5 BUEC 771 1 International Business Law 5 BUEC 773 1 Managerial Economics 5 BUEC 755 1 Intercultural Communication 3 TOTAL
30 BUEC 701 2 Strategic Logistics Management 5 BUEC 702 2 International Passenger Air Traffic 5 BUEC 704 2 Cooperation and Competition Management in Logistics and Air Traffic Management 5 BUEC 708 2 International Air Freight Traffic 5 BUEC 703 2 Project Scientific Research 5 BUEC 706 2 Project Logistics Management 5 TOTAL
30 BUEC 757 3 Corporate Project Management I 5 BUEC 758 3 Corporate Project Management II 5 BUEC 774 3 Corporate Social Responsibility 5 BUEC 775 3 Research Methods 5 BUEC 754 3 Management of Innovation & ChangeI 5 BUEC 756 3 Global Distribution Networks 5 TOTAL
30 4 Master thesis + Colloquim 30 GRAND TOTAL
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An applicant for the programme will normally be expected to possess:
• A first degree with a minimum of second-class lower division of at least 2.2 grade point average.
• At least two years post degree relevant work experience
• Retention Students are given a lot of practical insights into the programme through corporate visits, video lectures by faculty and industry expert from Anhalt and Ghana to enrich learning experience and sustain the interest students on the programme.
• Graduation: i. A student is required to have a total of 90 credits to meet the requirements for course work and 30 credits for graduation. ii. For all the modules on the programme, the minimum requirement is to get at least a 4,0 (means “passed“) in order to apply for the thesis. iii. Students must apply for approval to commence thesis once all modules are passed. iv. Thesis and colloquium (viva) require a minimum pass mark of 4,0 to enable a student graduate and get a certificate. -
Holistic Approach to Digital Marketing:
Unlike traditional programmes that focus solely on the mechanics of digital marketing, this MSc programme at GCTU adopts a comprehensive approach. It integrates the fundamental principles of digital marketing with the broader economic, technological, and sustainability challenges facing today’s global market. This ensures that graduates are not just skilled marketers but also insightful professionals who understand the impact of their work on the broader socio-economic landscape.
Focus on Sustainability:
The inclusion of courses on energy sustainability, such as accessing local energy solutions, sets this programme apart. This focus prepares students to lead in the transition towards more sustainable business practices, making them valuable assets to any organization committed to environmental stewardship.
Practical and Theoretical Balance:
The curriculum is designed to provide a balanced mix of theoretical knowledge and practical skills. Students learn the latest digital marketing strategies and trends while also engaging in hands-on projects that simulate real-world marketing challenges. This blend ensures that graduates are ready to hit the ground running in any digital marketing role.
Innovation and Creativity:
The programme places a special emphasis on fostering innovation and creativity among its students. It encourages them to think outside the box and develop unique digital marketing strategies that stand out in the crowded digital space.
Adaptability to the Digital Age:
As digital technologies evolve, so does the programme. It stays abreast of the latest digital marketing tactics and trends, ensuring that students are well-prepared to adapt to and thrive in the rapidly changing digital landscape. -
Graduates of the MSc Digital Marketing programme at GCTU are well-equipped for a variety of career paths, including but not limited to:
• Logistics companies
• Ghana Ports and Harbours Authority
• Clearing companies
• Airlines institutions and agencies
• Oil and Gas related institutions and agencies
• Transport/Haulage companies
• Mining, manufacturing, telecommunications etc
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Fees: GH₵ 9,500
Note:- 60% of fees shall be paid within 2 weeks from the beginning of the first Semester.
- The remaining 40% shall be paid within 2 weeks from the reopening date of the 2nd Semester.
- Notwithstanding (1) & (2), students can pay 100% of fees in the 1st semester.
Financial Aid:
Admission is strictly based on merit, completely detached from the students' financial capacity to cover associated tuition fees. Once admitted, there exist various schemes to offer financial aid, contingent upon both need and academic prowess.
Each scholarship or aid package is re-evaluated annually, taking into account academic performance, financial necessity, resource availability, and current University guidelines. Our institution is dedicated to extending the maximum financial support possible, constrained only by its fiscal capabilities. However, it is pertinent to acknowledge that the University might not be equipped to fulfill every financial aid request. As such, candidates are strongly advised to procure as much personal funding as they can muster.
Your financial need and the specifics of your aid application have no bearing on your admission prospects. We provide an array of merit and need-Based financial assistance for students who align with eligibility criteria, including: TEA-LP Financial Assistance -
Event Tentative Date Deadline for Student Applications September 10, 2024 Notification of Acceptance September 24, 2024 Registration Deadline October 8, 2024 Fee Payment Deadline October 22, 2024 Classes Begin November 5, 2024
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The MSc. Digital Marketing programme at GCTU is designed for individuals passionate about using the internet and digital platforms to improve business. The programme goes beyond the latest digital marketing trends and techniques, aligning its curriculum with the broader requirements of Ghana’s economy.